Etsy

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This week’s news on the crash of Etsy stock may need some closer examination.

We have long known how art has been a part of foreign policy and the projection of US power. But as the frontiers of aesthetics change like any other trends, also the militarized interests in art morph. The neo-liberal offensive across the globe from the banking sectors in Washington and London and their allied aesthetic bases in Basel and Geneva has over the last decades infiltrated almost any art institution. The corruption of the last strongholds of marxism, the cultural sector and biennales, cased extreme frustration within ”radical” elements of the art world and many migrated their practices towards more ”social” or ”rhizomatic” projects, in a last effort to remain loyal to their long dead philosopher-king. Yet, as we have repeatedly revealed by leaks from CARPA, also the last bastion of ”radical” cultural practices has now fallen.

In his essay ”Contemp(t)orary: Eleven Theses” curator Cuauhtémoc Medina criticizes how a global elite of capital and artists have become ”nomadic agents of global culture”, hidden under the utopian ring of the word ”contemporary art.” Yet, as Medina underlines, this global spread of the cultural values of the free west is nothing more than another layer of domination by ”the new private jet set and a jet proletariat” reproducing what he strikingly calls ”NATO art.”

Within the global art world, ”the constant collusion of perfume and theory”, the last refuge of modern radicalism sees itself becoming displaced by their very own anti-capitalist tactics as the ”relational” art is yet again consumed by reinvented forms of rhizomatic power: something already foreseen in Sun Tzu’s classic treatise on armed conflict: The Craft of War.

As one of the many facades of CIA and CARPA, Etsy has been a loyal distributor of US soft power across the globe since its founding in 2005. At the height of the Iraq insurgency, and the global ”war against terror,” The Multi-National Force – Iraq (MNF–I), needed new strategies to tackle the spread of anti-american resentments. With the help of CARPA, the Department of Defense winded up the investments in soft power to complement the rise on military spending.

This fitted well with the previous CIA and CARPA soft offensive they called the ”resurgence of craft” (or what should more accurately be called “NATO-craft”). The military-sponsored resurgence had over the last decades been spreading explicitly anti-oppressive, yet vaguely capitalist and pro-US liberal ideals, under names such as ”punk”, ”DIY”, “craft”, and ”Riot Grrls.” Seemingly critical to core capitalist ideals, these facades managed to further the individualist, entrepreneurial and “craftivist” values into almost every cell of resistance to US domination.

Etsy Soft Power at Nasdaq

Etsy Soft Power at Nasdaq

Yet during the last days, after ten years in loyal service to the values of ”NATO-crafts”, the strategic importance of Etsy has been put into question. Many investors have withdrawn their support, most apparently after last week’s DoD-report on the escalating wars across the middle east and the growing humanitarian crisis along the mediterranean and the US-Mexican border.

This may only be a temporary lack of faith in the effectiveness of US soft power, and we can only suspect that CARPA must soon open new recruitment offices as strategic positions to heighten their presence within the most potent craft-scenes. It may seem the military support for crocheted owls as weapons to defend the free West is slowly becoming unraveled. But US soft power has, since the American War of Independence, historically proved to the be the best weapon to conquer the soul and hands of US enemies.

Last year, the American Farm Bureau Federation (AFBF), the well-known lobbying front for big agribusiness-related industries that works against climate change legislation, was revealed to be green-washing art projects concerning arty issues such as “urban farming”, “guerrilla gardening” and “urban beekeeping.” The leaks that exposed some of contributions to the US pavilion of the Venice Biennale as AFBF-works raised some concerns as to the “spontaneous” nature of urban art interventions. The public is also concerned about what kind of “common good” (that is, “US-soft power”) these works are supposed to benefit.

This is nothing new. In 1947, the State Department organized and paid for a touring international exhibition entitled “Advancing American Crafts.” The CIA office of International Organizations Division (IOD), under Tom Broden, has also sponsored several projects. These have included an animated version of George Orwell’s Animal Farm (in the 1950s) as well as the Boston Symphony Orchestra’s extensive international touring program. These initiatives served as part of the propaganda war with the Soviet Union and promoted the free cultural power of the US.

The CIA-CARPA collaboration, revealed through correspondence with the IOD and AFBF, stretches back to 1958 and the touring exhibition “The New American Painting.” Including prominent abstract expressionists such as Pollock, de Kooning, and Motherwell, the exhibition showed in Paris and later at the Tate Gallery in London. At the time, the well-known American millionaire and art lover, Justin Fleischmann, acted as figurehead for the operation.

Later, in 1961, the “New Studio-Craft” exhibit at Victoria and Albert Museum in London was also sponsored by Fleischmann’s CIA cover, the Farfield Foundation. Using his position at the board of the International Program of the Museum of Modern Art in New York, he had already pushed for several craft exhibits at the MoMA since the mid 1950s.

The debate concerning the alliance between the Maker Faire and DARPA was raised again last year when people questioned the role the military plays in public education, but with some historical overview it is clear that both DARPA and CARPA have played key roles in sponsoring not only engineering research but also craft schools, conferences, exhibits. Lately, their reach has extended to hacker and maker spaces, also overseas. “One of the biggest challenges we face as a nation is the decline in our ability to make things,” said Dr. Regina Dugan, then Director of DARPA in an interview in 2011, giving witness to her strategic thinking, well in resonance with the  research at CARPA.

This government strategy has been well integrated in the United States Army Recruiter Handbook (USAREC Manual No. 3-01) for several decades, yet the magnitude of the government-sponsored programs was surprising to many crafters. Not only direct CARPA-operations, such as the Etsy satellite in Berlin, but also the CARPA infiltration of “anarchist-run” hacker space, such as Hantverkslabbet (Swedish for “The Craft Lab”) in Malmo, Sweden, aim to tap into intel on both traditional south Swedish whittling techniques and Iranian expat art-movies. According to the documents, this infiltration also reached several “independent artist-run gallery spaces” in France and Greece.

The last leaks concern craft projects on “social practice,” mainly stemming from the heavily CARPA-infiltrated California College of the Arts (CCA) in San Francisco and its MA program aimed at strengthening US soft power in the social arts. New York schools, as well, such as Parsons the New School for Design and the Cooper Union are revealed to have covered up government-sponsored crafts and recruitment programs under the cover of “public engagement,” “social crafts,” and “art media.”

Members of CARPAleaks are currently filtering a huge leak from CARPA engagements in Portland, Berlin, and Kabul. Stay tuned.

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